
He created a 22ft-high sculpture of Naomi Campell and used 3D camera scanning technology to make a sculpture that looks as precise as a high resolution photograph.
In an interview with Grazia magazine he was asked what he thought the is the future of fashion photography to which he replied; 'The way people look at fashion is changing. My kids look on the net for fashion. Clothes are designed to be seen in movement, so it makes sense for fashion film to be the next medium. You cant fight it."
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