Guy Bourdin is considered to be one of the most daring and intriguing artists in the world of 20th century visual culture. A singular artist with a unique perception of art, fashion, advertising and life, and a relentless search for perfection. He was responsible for the groundbreaking turning point in the world of image-making in the late 70s.
Guy Bourdin was a man with the aura of a visionary and fluid imagination, who worked in metaphors and explored contradictory realities, dialoguing with the sublime and irrational qualities with great intensity. Fascinated by his mentor Man Ray, the photographer Edward Weston and the surrealist painters René Magritte and Balthus, he spent the formative years in post war France, within a conservative social climate, taboos and censorship. He assimilated surrealism in its broader sense, especially its liberty of expression: he explored with great passion the meaning of desire as the authentic voice of one’s inner self, the search of beauty, life and death and sexuality as primary universal issues in everyone’s own existence. A creator with multiple sources of inspiration, yet artistically he developed a unique vision with the gaze of a maverick. Guy Bourdin was able to create fascinating images in terms of storytelling, compositions and colours, exploring the realms between the absurd and the sublime. He approached fashion photography with innovative pictorial explorations, made of cropping and juxtapositions, delivering ambiguous settings, suggestive narratives and surreal aesthetics, thus radically breaking conventions of commercial photography.
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