I have always loved the packaging and campaigns for Vitamin Water. Now they will be crowdsourcing its next flavour through the launch of their Flavourcreator app on Facebook, marking the first time that fans of Vitaminwater can collaborate to create the next flavour.
Vitaminwater enthusiasts will have the opportunity to name the flavour, write the bottle copy and design the label via a contest with the winner or winning team receiving a $5,000 prize from Vitaminwater.
I have to say though that I love the original packaging!!
ReplyDeleteI did a post on vitamin water packaging:
http://kimdykes3996.blogspot.com/2009/09/vitamin-water.html
Would be interesting to see what the next design is!!